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App Reward Deadline: 27 January 2025

App Reward Stats from 2023

7,779 players

average players across 10 UK art trail apps in 2023

11% complete the trail

of app players complete the trail. That’s collecting all the big and small sculptures.

89%+ Engagement

Engagement over 89% across all apps whether they’re free or paid for.

15.8% conversion rate

Of the rewards we can track, the conversion rate (the % of people redeeming the reward (of those who collected it)) is up to 15.8%

How it works

Sculpture Rewards

  • Big sculptures can can unlock one reward each
  • Small sculptures can unlock one reward each (if displayed individually)
  • Small groups can unlock one reward each (if displayed in groups)
  • Sculpture rewards are optional and open to sponsors
  • Sponsors can restrict the use of the reward to once per person (optional)

If you’d like to offer a milestone reward too, speak to your event team.

Submit your reward before the 27 January 2025 to be featured in the trail app.

Restrict the use

To restrict your app reward to once per person you can request an in-app claim code.

  • Your event team will give you a unique 4 digit code
  • When a player shows their reward screen your staff will ask them to click the claim button.
  • They enter the in-app claim code number.
  • A message saying the reward has been claimed with the date will appear.

Of the rewards we can track, the conversion rate (the % of people redeeming the reward (of those who unlocked it)) is up to 15.8%

Download the crib sheet below to brief your staff on how to apply the claim code.

Crib Sheet for Staff

Top App Reward Examples 2023

One use per person

Brighton & Hove Albion Limited Edition BHAFC Poster

Collect your limited edition BHAFC print from either the club’s Superstore or Churchill Square shop (10am – 5pm Monday – Saturday or 11am – 4pm on Sunday) between Saturday 9 September 2023 and Sunday 5 November 2023. Simply show this reward screen at the till to redeem. Only one poster can be collected per reward.

One use per person

Wee Dug Biscuit for £1

Get one of our Wee Dug biscuit for just £1. App must be shown to redeem offer. Offer valid for the duration of the Scottie Dog Trail.

B2B sponsor

Donation from sponsor

Thanks for collecting Roll With It. By clicking the link below and filling out the form, Sunrise Medical will donate £10* towards a manual wheelchair for Whizz Kidz. on your behalf.**

Reward link

B2B sponsor data capture

KR Group Goodie Bag

Hop onto our mailing list by entering your email below for a chance to get your hands on a KR Group Goodie Bag! Sign up here Ts & Cs apply.

Reward Link

Reward Examples by type

B2B Sponsors

Donation from sponsor

Thanks for collecting Roll With It. By clicking the link below and filling out the form, Sunrise Medical will donate £10* towards a manual wheelchair for Whizz Kidz. on your behalf**. https://www.sunrisemedical.co.uk/support/morphs-epic-art-adventure/every-scan-makes-a-difference

Data capture

KR Group Goodie Bag

Hop onto our mailing list by entering your email below for a chance to get your hands on a KR Group Goodie Bag! Sign up here  Ts & Cs apply. Visit https://www.thebighop.co.uk/app-rewards/ for details.

Once per person

Brighton & Hove Albion Limited Edition BHAFC Poster

Collect your limited edition BHAFC print from either the club’s Superstore or Churchill Square shop (10am – 5pm Monday – Saturday or 11am – 4pm on Sunday) between Saturday 9 September 2023 and Sunday 5 November 2023. Simply show this reward screen at the till to redeem. Only one poster can be collected per reward.

Artist Engagement

Pet Pawtrait by Will Bertram 

Congratulations! You found My ‘Neighbour Tortoro’! All Pets are giving you the chance to get a pet portrait drawn by our artist Will Bertram! Please visit our website to enter.

Interacts with sculpture

20% discount at Cup of Leigh café (interacts with sculpture photos)
Find the special yellow ladybird on Summer Meadow, take a photo and show it at the Cup of Leigh Café (Leigh Community Centre) to redeem 20% off your bill. Valid throughout August, Monday to Saturday, 9:00-15:00. A 20% discount applies to orders over £5 once the reward has been collected on the app and the photo of the special yellow ladybird has been provided. Full terms and conditions can be found on our website.

Competitions

Examples of reward wording that avoids competition words:

Colchester Zoo Family Ticket
Congratulations! Unlocking Stella the Storyteller gives you the opportunity to claim a family ticket to Colchester Zoo, thanks to our friends at Killik & Co.Simply follow the link and leave them your name and email address to be put into the weekly draw. To enter, and for T&Cs, visit www.killik.com/stellathestoryteller

Fancy a trip to Alton Towers escorted by Helicopter?
B4 Parking are offering you and 2 other guests the chance to be whisked off by helicopter to enjoy a fun-filled day at the UK’s leading theme park – Alton Towers! To find out more head to: https://www.b4parking.com/thebigsleuth-competition-entry Terms & Conditions apply.

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